Segment Analysis Service
Formerly Descriptor PLUS Now Segment Analysis Service – Part of College Board Search
Student Search Service®, Enrollment Planning Service™ and Descriptor PLUS™ have become College Board Search. Aligned with the College Board's mission to connect students with the colleges and universities best suited to them, College Board Search also features new entry levels and elements that will help find these students, focus your recruiting strategies and improve marketing ROI.
To better reflect its features, Descriptor PLUS has also been renamed Segment Analysis Service™. It features all the same functionality plus additional entry levels to allow your institution to gain a deeper understanding of your students.
Segment Analysis Service™ (formerly Descriptor PLUS™) is a powerful data enrichment service that allows admission professionals to identify promising prospective students by learning more about where they live and where they go to high school. Segment Analysis' Educational Neighborhood and High School Cluster tags leverage data on millions of students and thousands of high schools to provide a more complete picture of various student segments and help you align your recruitment efforts to the characteristics of these segments.
Neighborhood and high school clusters
Drawing on a wealth of high-quality data, the College Board has created a group of 30 unique educational neighborhood clusters. Some characteristics used to define neighborhood clusters include:
- Mean SAT® scores
- Average acceptance rate at targeted colleges
- Percent of minority students
- Parents' average income and education level, and more...
The College Board has also assembled 30 descriptive high school clusters based on records from 4 million students in 28,000 high schools.
In addition to raw numbers, Descriptor PLUS also offers an analysis of each cluster that summarizes the schools' and students':
- Academic credentials
- In-state and out-of-state mobility rates
- Standardized test scores
- Number of AP® programs
- College-prep courses, and more...
Integrates with other College Board recruitment tools
Many colleges and universities have successfully used Descriptor PLUS in conjunction with other College Board programs, such as:
Descriptor PLUS and Student Search Service are an especially powerful combination. Student names available through Student Search can be selected by neighborhood and high school clusters. This combined information gives you an accurate picture of a student's educational and cultural background and helps you focus your marketing to that student.
Helping you get started
When you purchase Descriptor PLUS, you receive full descriptions of cluster characteristics and a guide to having your student data tagged to help you make the best use of this important recruitment and admission tool.