Higher Education Professional Development
Join us at a workshop near you to evaluate your institution's current enrollment processes and learn how to be more strategic in your outreach to prospective students. Sessions led by experienced College Board staff members include:
Student Search Service Workshops
Across the country, institutions are seeing student demographics change, the number of high school graduates decline and campus resources become more scarce. As a result, it has become increasingly important for enrollment offices to develop efficient, targeted methods for reaching students, increasing diversity and targeting new markets.
We invite you to join us at a Student Search Service workshop to learn how the College Board can help you develop more strategic and cost-efficient methods to reach prospective students. Now more than ever, it is essential to communicate the right message to the right students. Attend a workshop to learn how we can help you address some of the challenges and opportunities presented by demographic shifts and budget cuts across the country and in our region.
Registration is free — sign up for a workshop today!
Workshops via WebEx
Student Search Service: International Search
Global student mobility is on the rise, with the number of international undergraduates in the U.S. increasing significantly, to more than 1.6 million. Do you:
- Want to increase the number of international students in your class?
- Need assistance in identifying qualified international students?
- Desire insights on how to maximize your international search orders and student data?
Join us to learn strategies for finding international students through the College Board's Student Search Service. Learn how Student Search Service helps you identify prospective international students and build the foundation for communicating with them efficiently and effectively.
- Thursday, September 8, 1 p.m. PDT
Register today - Tuesday, September 20, 11 a.m. PDT
Register today
Student Search Service: Recruiting Students from Texas
As demographics continue to change, enrollment managers are exploring new markets to offset declines in the number of regional high school graduates. With significant increases in sophomore PSAT/NMSQT and SAT takers and nearly tripled AP Exam volumes, Texas is a growing source of college-ready students. If your institution is developing or fine-tuning strategies for new student markets, join us to see how the College Board's Student Search Service can help find them in Texas. Learn how the Student Search Service helps you identify prospective students and build a foundation for communicating with them efficiently and effectively.
- Thursday, October 6, 11 a.m. PDT
Register today - Tuesday, October 18, 1 p.m. PDT
Register today
Student Search Service: Recruiting Young Men of Color
Research indicates that African American women earn two-thirds of the degrees awarded to African American students, and, among Native Americans and Hispanics, women account for 60 percent of the degrees. On college campuses, the male-to-female ratio has become skewed to the point that men may be considered an "underrepresented group." In fact, in comparing bachelor's degree completion rates for men in a variety of countries, the United States ranked lowest. We clearly need to do better.
This session will highlight some of the findings of the College Board's report "The Educational Crisis Facing Young Men of Color," and discuss ways in which institutions can use our rich data sources to target young men of color to help them get ready, get in and have a successful college experience.
- Thursday, Nov. 3, 2011, 1 p.m. PDT
Register today - Tuesday, Nov. 15, 2011, 11 a.m. PST
Register today
Student Search Service: Search by Religious Preference
Did you know that the College Board's Student Search Service (SSS) is able to filter records based on religious faith? Faith-based institutions are thus able to target those students who will be the best fit rather than cast a wide net and include students who would not consider a faith-based institution. Sixty percent of SAT takers select at least one of the 36 choices for student religious preference or affiliation. In this session, presenters will review search strategies to identify prospective students from different religious backgrounds and offer innovative tactics for leveraging recruitment tools like Student Search Service so faith-based institutions can meet their goals.
- Thursday, Dec. 1, 2011, 11 a.m. PST
Register today - Tuesday, Dec. 13, 2011, 1 p.m. PST
Register today
Student Search Service: Recruiting Students from California
As demographics continue to change, everyone seems to want to explore new markets to offset declines in the number of regional high school graduates. The most populous state in the union continues to see a growing number of students considering out-of-state colleges and universities. Participation in SAT, PSAT, and AP has increased significantly in California among all ethnic groups, providing a robust pool of prospective applicants. If your institution is developing or fine-tuning strategies for new student markets, join us to see how the College Board's Student Search Service can help find them in California.
- Thursday, Jan. 5, 2012, 1 p.m. PST
Register today - Tuesday, Jan. 17, 2012, 11 a.m. PST
Register today
Student Search Service: Recruiting Women for STEM Fields
In many ways, women have been more aggressive in their pursuit of college degrees than men. Female test-takers outnumber male test-takers in all of the College Board's assessments—SAT, PSAT/NMSQT and AP. Historically, however, young women have not been encouraged to pursue careers in the fields of science, mathematics, engineering and technology. Thus, despite increases in overall college participation rates for women, recruiting women into the STEM fields continues to be a challenge for many colleges and universities. Learn how the Student Search Service can help institutions identify prospective female students for STEM programs and build a foundation for communicating with them efficiently and effectively.
- Thursday, Feb. 2, 2012, 11 a.m. PST
Register today - Tuesday, Feb. 14, 2012, 1 p.m. PST
Register today
Targeting High Achieving Students:
Taking Student Search Service® to the Next Level
If you traditionally use only PSAT/NMSQT® in your searches, you may be missing talented students to recruit for your applicant pool. SAT® and AP® test takers are academically motivated students who are eager to learn about their college options by hearing from schools like yours. Communicate with these students to help ensure a strong prospective student pool, increased ethnic diversity and widened geographic representation, as well as qualified students for specific majors or honors programs.
Learn how Student Search Service® can help you identify prospective students that take the Advanced Placement tests and build the foundation for communicating with them efficiently and effectively. In this overview, we will demonstrate best practices and show strategies for creating your Student Search Service® order. We will discuss how Student Search Service can be used to meet institutional goals while addressing some of the challenges and opportunities presented by budget cuts and demographic shifts across the country and in our region.
Consider attending this workshop if you are new to Student Search Service®, looking for a refresher, or interested in receiving an overview of new features and functionality.
Location: via WebEx
Dates: 10/25/10, 11/4/10, 2/10/11
Time: 2-3:30pm PST
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Net Price Calculator: Not Just a Financial Aid Tool
Do your students experience "sticker shock"? Do you wish you could counsel them on all of the options they have to finance an education at your school? In October of 2011, all schools will be required to have a Net Price Calculator on their websites that provides prospective students with an estimate of what a year at your institution will cost, including an estimate of grant and scholarship aid. Learn what net price is, why we have to present it to our prospective students, and how the College Board's Net Price Calculator can help you provide school-branded and customized early information to students about costs and financial aid eligibility in a manner that both meets and exceeds the requirements of the Higher Education Opportunity Act of 2008 (HEOA).
Location: via WebEx
Date: 11/8/10, 12/3/10, 1/20/11
Time: 2-3:30pm PST
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IDOC: Image Your Way to Success!
Is your office inundated with paper? Have you been considering imaging systems but aren't sure who to trust? Take your financial aid office to the next level of efficiency and service with IDOC, the College Board's Institutional Documentation Service! This session will provide an overview of the service where the College Board collects documents from applicants, scans them, hand-keys tax return and W-2 data, and transmits the data electronically to you. Come view a demo of the service and learn how it can help your office reduce paper, increase efficiency and allow your staff to spend more time helping the students you serve.
Location: via WebEx
Dates: 11/15/10, 12/7/10
Time: 2-3:30pm PST
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How to Be More Strategic in Freshman Inquiry Generation
As budgets tighten, admission offices are asked to find creative and effective ways to meet their goals with fewer resources. This session will discuss how to be more strategic with student search and include an analysis of your current Student Search Service orders to assure they are aligned with your institutional objectives. Ed Gillis, Assistant Vice President for Enrollment Management and Executive Director of Admission at the University of Miami and Martha Pitts, Senior Consultant for Higher Education at the College Board will discuss best practices and present findings from Gillis’ annual study of College and University Admission and Enrollment Management Practices for Undergraduate Freshman Inquiry Generation. Explore tools and techniques to leverage geodemographic clusters and market and institutional data in targeted outreach. Discuss ways to improve messaging including social media and increase return on investment.
Consider attending this workshop if you are a Dean/Director of Admissions or responsible for Student Search Service® in your office.
Location: Seattle University, Seattle, WA
Date: 11/16/2010
Time: 10am–3pm PST
Location: California Institute of Technology in Pasadena, CA
Date: 11/17/2010
Time: 10am–3pm PST
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PROFILE: Managing Scholarship Awarding in Economically Challenging Times
Does your institution have limited scholarship resources? Do you feel the FAFSA may not provide you with a complete picture of a family's ability to pay? The CSS/Financial Aid PROFILE allows you to collect the information you need to fairly and accurately award student aid on a calendar that supports your enrollment goals. With the ability to support early decision, this application, and its ability to utilize Institutional Methodology, helps calculate family contributions that are more in line with today's current economic realities. Come learn about this online application, fee waivers and fee payment codes, as well as the ways in which you can more effectively manage your student aid budget.
Location: via WebEx
Date: 2/11/11
Time: 2-3:30pm PST
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Ten Things Admissions Officers Should Know About Financial Aid
Do you get financial aid questions from prospective students? In today's economy, more and more students will be inquiring about financial aid. Do you wish you could help without referring everyone to the Financial Aid Office? This session will cover 10 things you should know about financial aid as an admissions counselor. You will learn the basics upon which you can build your knowledge of your institution's aid policies.
Location: via WebEx
Dates: 1/19/2011, 3/9/2011
Time: 2-3:30pm PST
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Evaluate Your Admission Decisions Using the Admitted Class Evaluating Service (ACES)
A healthy practice for any admission office is to evaluate the effectiveness of their admission decisions. Despite all the predictors you use to make admissions and placement decisions, you may not know which ones are the best indicators of successful performance at your college. Now you can find out with the College Board's Admitted Class Evaluation Service (ACES™). The Admitted Class Evaluation Service™ is a FREE online service that predicts how admitted students will perform at your institution generally and how successful they can be in specific classes. Come learn more about how to utilize this free service to validate admissions and placement criteria.
Location: via WebEx
Dates: 2/16/11, 3/18/11
Time: 2-3:30pm PST
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Case Study - How to Evaluate New Markets and Understand Your Market Share
Looking to break into a new territory but unsure of what cities or high schools to go to? The Enrollment Planning Service (EPS®) is the marketing software that pinpoints the schools and geomarkets where your best prospects are most likely to be found. It also has the latest facts and figures for over 25,000 high schools nationwide including college-going rates, in-state and out-of-state mobility rates, academic interests, average family income, religion, SAT® score averages, and more. Learn more about this program and where to find comprehensive reports on your markets, your position in those markets, and your competition. This session will provide best practices for utilizing EPS to create a recruitment strategy for a new territory, evaluate your market share within that area and find the students you need to reach.
Consider attending this session if you would like to learn more about Enrollment Planning Service or are a current user of the Enrollment Planning Service.
Location: via WebEx
Dates: 5/11/11, 6/22/11, 7/7/11
Time: 2-3:30pm PST
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*Workshops on Demand
If you are interested in attending one of these workshops but are not available at the time it is being offered or if the session has been cancelled, please contact us and we will try to schedule another time. Some workshops will be recorded as well.