In order to bring you the best possible user experience, this site uses Javascript. If you are seeing this message, it is likely that the Javascript option in your browser is disabled. For optimal viewing of this site, please ensure that Javascript is enabled for your browser.
Jump to page content Jump to navigation

College Board

Homepage Home > Higher Ed Services > Recruitment & Admission > Segment Analysis Service

Segment Analysis Service

Formerly Descriptor PLUS Now Segment Analysis Service – Part of College Board Search

Student Search Service®, Enrollment Planning Service and Descriptor PLUS have become College Board Search. Aligned with the College Board's mission to connect students with the colleges and universities best suited to them, College Board Search also features new entry levels and elements that will help find these students, focus your recruiting strategies and improve marketing ROI.

To better reflect its features, Descriptor PLUS has also been renamed Segment Analysis Service. It features all the same functionality plus additional entry levels to allow your institution to gain a deeper understanding of your students.

Visit College Board Search

Segment Analysis Service (formerly Descriptor PLUS) is a powerful data enrichment service that allows admission professionals to identify promising prospective students by learning more about where they live and where they go to high school. Segment Analysis' Educational Neighborhood and High School Cluster tags leverage data on millions of students and thousands of high schools to provide a more complete picture of various student segments and help you align your recruitment efforts to the characteristics of these segments.

See more about Segment Analysis Service

Customized Entry Pages


  • College Board Search
  • 11955 Democracy Drive
  • Reston, Virginia 20190-5662
  • Phone: 866-499-5357
  • FAX: 703-787-6796
  • Email:
  • Questions and comments regarding College Board Search should be directed to  your College Board Regional Office.

Back to top